Digital Marketing is the way of the future. As more and more businesses move online, the
competition is going tougher. Utilising the best digital marketing tools and technology is
essential for staying ahead of the competition in the fast-paced world of digital marketing. The
digital marketing environment is populated with a wealth of tools intended to streamline and
improve marketing activities, ranging from analytics and automation to social media
management and SEO optimization, email marketing etc. In this blog post, we’ll look at 8 crucial
and best digital marketing tools that every marketer has to know about if they want their
career to succeed.
So here’s a list of digital marketing tools.
- CANVA
Canva is a multipurpose and user-friendly platform for graphic design that allows you to make
outstanding flyers, posters, websites, banners, invitation cards and many more things. Both
skilled and beginners can use this platform and can create eye-catching presentation ideas.
Canva has a premium version for users, but they offer a free version to their customers. They
have a large number of templates libraries, you can edit it or you can make your own design to
enhance your creativity. CANVA is the best digital marketing tool for graphic designing.
Why should you use CANVA
● Canva provides thousands of templates.
● It provides customisation options.
● It is easy to use and does not require experience.
● It is affordable and even you can use the free option in limited features. - GOOGLE ANALYTICS
Google Analytics is the best digital marketing tool to examine your website traffic and user
behaviour on your website. It offers a perception of how your visitors engage with your website,
how long they stay on it and the activities they perform. Google Analytics also offers information
on the performance of your website, including the number of visits, bounce rate and conversion
rates.
Why should you use GOOGLE ANALYTICS?
● To Track website traffic
● To analyse user behaviour
● To optimise website performance
● To improve ROI
● To measure market campaigns
- Google ADS
Another best digital marketing tool for the advertising platform is that allows businesses to
create different ads like display ads, video ads, responsive search ads, dynamic ads and many
others. Google ads take charge pay per click. To reach their Intended audience, businesses can
use google ads to target particular keywords, demographics and geographic areas. Google ads
are too expensive but it is the most powerful digital marketing tool to advertise ads for best
results.
Why should you use Google ADS
● To reach a wider audience
● To increase Brand awareness
● To measure ad performance
● To stay ahead of the competition - Yoast SEO
Yoast SEO is the wordpress plugin that helps your site for better content search. It provides
capabilities for social media integration, keyword optimization, on-page analysis and XML
sitemap creation. By offering helpful tips to increase SEO performance. Yoast assists customers
in raising the exposure and ranks of their websites. You can improve your website search
engine visibility and drive more traffic to your website
Why should you use Yoast SEO
Yoast Seo provides suggestions for improving your content readability, keyword usage, and
meta description, which helps to make your content more high-quality visible and high chance of
ranking higher in search engine results pages. - Mailchimp
Mailchimp is another best digital marketing tool for email marketing that allows users to
create, send and manage email campaigns. Mailchimp offers various features for
customising templates just as drag and drop options, audience segmentation, automation
and analytics to help you optimise your email marketing efforts and effectively
communicate with your users.
Why should you use Mailchimp?
● User-friendly Interface
● Powerful automation allows you to set up targeted email sequences on time.
● Provide detailed email campaign analytics.
- TubeBuddy
TubeBuddy is a browser extension and it’s also a digital marketing tool that might help you in
expanding your YouTube channel. It provides a number of tools to help you in optimising your
videos, research keywords, and analyse the performance of your channel. You can save time
and improve your video content by using TubeBuddy.
Why should you use TubeBuddy?
● This tool will give you all the necessary video SEO tools
● Video Publishing made easy. - Slack
Slack is a hub for collaboration that makes it easier for teams and organisations to
communicate. It provides instant chat, file sharing, and integration with a number of other apps
and services. To ensure effective and organised communication, users can build channels for
particular content, departments, or initiatives.Slack improves productivity and teamwork by
keeping everyone informed and connected through its searchable history and notification setting
Why should you use Slack?
● Connect to multiple tools and apps without a hitch, improving productivity and
streamlining processes.
● Establish areas specifically for various initiatives or subjects to encourage effective
information sharing.
● Make it easier to communicate with team members on the web in real-time. - AHrefs
Ahrefs is a powerful digital marketing SEO tool that can help and improve your website’s search
engine ranking. It offers features like keyword research and backlinks analytics. With Ahrefs,
you can see what your competitors are doing and find some new opportunities to grow your
business traffic.
Why should you use Ahrefs?
● Allow you to oversee your initiatives.
● provide you with a ranking progress tracker.
● Help in analysing the competitor’s moves.
● Let you track your ranking positions
Conclusion
These 8 best digital marketing tools can help you grow your business, save time, and
improve your digital marketing efforts. By using these digital marketing tools, you can optimize
your social media presence, and track your marketing performance. With the right tools, you can take your digital marketing strategy to the next level.