Many people in this world argue whether getting started with an eCommerce website is really profitable or not. A few people say that it is really very much profitable and when asked why makes them say that, they give examples of eCommerce giants like Amazon, Flipkart, Myntra, and so on. On the other hand, if you ask them the reason behind their negative association, they will answer that it is because eCommerce is dead and creating eCommerce websites or coming up with an eCommerce-based business plan is not effective as today.
They justify it by saying that eCommerce websites that have gotten created earlier like Amazon only are successful because at that time competition was too low, people were not even aware of eCommerce, and some people were not aware even of the term “Internet”.
We can’t blame them for saying that, the major reason why they are saying that is that they might have started an eCommerce business or a dropshipping business and they didn’t make even one sale that made them go mad towards this whole concept of eCommerce website development and all.
But what they do not know is that if they would have tweaked their strategy a little to make sales from their eCommerce websites then they could have witnessed a different set of results.
To win in the eCommerce field, you need to work fantastically on your eCommerce website because it is only where your prospects will arrive in search of your product and make a purchase decision. In this article, we will inform you about 7 simplified steps to develop eCommerce websites that will help you exponentially in generating sales online.
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Follow these steps if you are developing an eCommerce website for yourself:
1. Search for the best product you would like to sell.
The reason we placed this step in the first position is that it is the most crucial one. You need to decide what you are going to sell to customers on your eCommerce website. It could be anything.
To illustrate this through an example, let’s say you know someone from your neighborhood who crafts fabulous mud pots but that guy does not have the knowledge and intent to go online and sell the mud pots directly to the consumers. You have faith in that product, you believe that if that product will be shown to a wide range of people through an eCommerce website, it will result in a tremendous amount of sales, then you can decide to get an eCommerce website developed and list those mud pots there.
Or let’s say you see a new trend coming up, or you are pretty sure that in the next few months, this T-shirt or these sunglasses will emerge as the new trend among people, you can decide to have them on your website.
2. Do extensive research on the products you are aiming to sell.
After you read the earlier point, do not just rush off to buy the product, put the items in the basement of your house, and wait for them to be sold out in one day through your new eCommerce website.
You need to research extensively about the product that you are aiming to sell online. The purpose of your overall research should be to see whether your product will be sold in a huge quantity over a long period of time. How you can conduct the research is what we’ll tell you.
Go to amazon’s bestseller list and find out the best products that are being sold in the last six months or go to Facebook’s latest trends list and see what type of products, people are being highly engaged, check the amazon’s reviews of some chosen products and view the comments section, check which feature is exciting people the most, what is the negative trait of the product about which the people are complaining.
Here, examine whether you can come up with the same product but with different and better features or not, if you can then you can choose to put the product on your eCommerce website.
3. Understand at what price you need to sell your product.
Just think about this, you can’t sell the products on your eCommerce websites at a very low price otherwise the chances are that you will barely be able to make any profits or you will go bankrupt in a matter of few months.
You can’t even choose to sell your products at a high-end price otherwise people will prefer to buy from established eCommerce giants like Amazon and Flipkart.
What you need to do is that you need to see how much money are you spending to run your eCommerce business, and you need to price your products according to that only in the starting phase. So that you can grab some new customers by keeping your pricing intermediate while making sure you don’t run out of money by doing that.
4. Decide on your business and domain name.
For the name that you are looking to adopt for your business, you need to verify whether that name is available for registration or not. And you need to check whether the business name that you have chosen is available for domain purposes as well. You can go to Go Daddy’s website and check whether the domain name is available to be registered.
You can pick domain names for your eCommerce websites as per your personal identity like your name or anything similar to that or you can also pick a domain name for your eCommerce website as per the product that you are selling.
When you search for a domain name and you see that it is already occupied, there is no need to worry. In Go Daddy, where it appears that “the username has been taken”, in the following list, it also shows some recommended names related to the keyword you put in that you can also choose to keep for your eCommerce websites.
5. Get your eCommerce website developed.
Now here comes the part for which you have been waiting since the time you started reading this post. After doing all the necessary thinking and analysis, you need to get your eCommerce website developed now.
Decide on which platform you want to make your eCommerce website. You could take a demo of all the eCommerce website platforms like WordPress Woocommerce, Shopify, & Wix and decide accordingly as per your needs and requirements.
Shopify is an eCommerce website development platform that is the best if you ask us. It helps you in every process of eCommerce website development as it has been made up while keeping the requirements of eCommerce entrepreneurs in mind.
On the other hand, Wix is the easiest to use platform for eCommerce website development, if you need a super easy-to-use interface while you develop your eCommerce websites, be sure to use Wix for it.
Also, do not forget to integrate an e-payment system into the products of your eCommerce website. It is too crucial for your eCommerce website as without integrating an e-payment system, your customers will not be able to shop for the products listed on your eCommerce websites.
You can choose to integrate Razor Pay, Instamojo, or any other e-payment system according to your liking on your eCommerce website.
6. Optimize your eCommerce website
Integrate an SSL certificate on your website and back up your eCommerce website regularly. If you don’t know what an SSL certificate is, we’ll tell you. Whenever you go to a website, you see a lock icon on the top left corner that lock icon indicates that your website is malware-free and people are safe to browse through your eCommerce website.
99% of the websites that you have visited on the internet till now had an SSL certificate implemented on them because otherwise, you would not be able to see them in the first place as Google and other search engines do not tend to rank those sites that do not have an SSL certificate placed.
Also, make sure proper website backup practices are being followed by you or any member of your team, or else if by reason your website will get deleted, you will never be able to restore the data lost and everything will be lost forever.
7. Do the Digital Marketing of your eCommerce website
The big mistake that a few people tend to make when it comes the time to market their eCommerce websites is that they follow traditional practices for marketing their eCommerce websites.
They fail to understand that they have an online store and the only way they can see a lot of visitors to their eCommerce website is by performing digital marketing practices. Practices like social media marketing, email marketing,(which is considered the most useful tool for eCommerce websites) search engine marketing, and so on.
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After reading this article, we believe you now have gotten informed of the steps needed for developing eCommerce websites. We would like to also tell you that the eCommerce industry is at its peak now and will continue to rise for a long time to come. If you would like to make a career in the eCommerce world, you can choose to join the Skill Shikha eCommerce entrepreneurship program.
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