Want to know how the process goes from idea to launch a podcast? Here you will find a step-by-step guide on how to start your own podcast. At first, a podcast may seem daunting to many people. They tend to think that it’s too hard to start a podcast and much tougher to grow a podcast channel. After reading this article, we hope that all your myths will be dispelled and you will be on your way to becoming a successful podcaster. That’s what our other students from our online digital marketing course have done.
Why start a podcast?
Starting a podcast can be a tricky process for most people. Here we have summarized all the information you need. We will go through everything you need to start a successful podcast. You will be provided with such valuable information that 90% of people do not even provide in their Digital Marketing Course.
Podcasts have become increasingly popular in recent years. It is a great tool for spreading ideas, thoughts, and observations. At present, millions of people listen to podcasts every week. A big advantage of podcasts is that it is easy to consume and therefore the listener can at the same time continue their everyday activities such as driving a car, gym, working, etc. We live in a world where digital technology is evolving exponentially and a podcast meets all the requirements to go on that journey. Starting a podcast does not have to be a complicated process.
Step By Step Process To Start A Podcast
1. Brainstorm a good idea, plan, and structure
Most of us have probably sat down with our friends and said, “We really should start a podcast together,” right? Take that idea further and write down a pitch for your particular podcast. What is it about? What are you going to talk about? Ask yourself the question: Why should people want to listen?
Once you have found you’re why preparation and planning are important ingredients for success. It is important that you spend time structuring your content properly to make it as enjoyable for the listener as possible, says Acast founder Johan Billgren.
Also, remember to think about the podcast’s episode length.
Should there be an intro? Is there anything in the podcast that may engage the listener to want to watch the next episode? The more planning and preparation, the better. But remember the most important thing is to have fun!
2. Choose a name and write a pitch
Then it’s time to choose a name. It’s hard but it’s worth figuring out the name for a while. A smart tip is to take a simple name, but also unique, which many remember and are easy to search for.
Here it is important to come up with a smart and interesting name for the podcast, and formulate an attractive podcast description – a so-called “elevator pitch”, says Johan Billgren at Acast. We teach you how to choose the best name and create the best pitch that will help you become recognizable in the podcast industry with our digital marketing course.
3. Take a cover photo and find music
Every time you release a new episode, you will have to upload an image. It will be visible on the phone of the people listening and you want to be happy with it. So test yourself until you are satisfied and do not forget the important thing – the music. Just think about rights and google what rules apply.
Spend some time creating a stylish and inviting cover image for the podcast, and find suitable music that you have the right to use in the podcast. To learn how to create an alluring cover image using the easiest graphic design tool,
4. Record the podcast
Then just record! Today, you can buy good and affordable podcast equipment for around a thousand bucks. If you do not have the opportunity to acquire a microphone, you can record the sound via voice memo on the phone, which you then import into the computer, says Johan Billgren. However, the quality will not be as good, but it is a cost-effective and easy way to start a podcast.
Think about where the recording takes place somewhere so that the sound does not bounce around the room – most people do not have access to professional studios, so try to record in the closet. Try to find as isolated and soundproof a place as possible to record. Large spaces with little furniture can contribute to an unwanted echo – therefore it can be good to record in a smaller space with more things around that can “muffle” the sound, he says. (Skill Shiksha- India’s Best Online Learning Platform share with you a few more effective strategies to record your podcast.)
5. Time to cut!
There are several programs you can use to cut a podcast, some are also free.
– If you have a Mac, you can use Garageband and if you have a PC, Audacity works well. Invest in a microphone with as crisp sound as possible (there are plenty of affordable microphones out there).
6. Remove the pod
Then it’s time to get the podcast out to the public. To get it on iTunes, you need to upload your file to sites that offer just that, such as Acast, Libsyn, SoundCloud, PodBean. It may feel a little tricky, but once you have the first episode, it will be easier next time.
All podcasts need a “host” that can distribute the content to podcast players that people can discover and listen to. If you want to reach out with your content broadly, then you should collaborate with a podcast platform that enables just that.
7. Launch and get gigs
Then it was time for launch! Remember that continuity is important when podcasting because you want to put a habit in the listeners. So always make sure to publish episodes the same day and time during the week, says Johan Billgren.
Take the opportunity to release 2-3 episodes during the premiere week so you give the listener a greater opportunity to absorb the tonality and breadth of the podcast. Continuity is also important to keep in mind when podcasting because listening to a podcast is about putting a habit in the audience – so always make sure to publish episodes on the same day and time during the week.
8. Market the podcast
Promote your podcast as much as you can! Use social media as a tool and spread the name of the podcast. For example, you can start by creating an Instagram account or a Facebook page dedicated to the podcast.
Interact with the listeners, let them be a part of the content, ask them to subscribe to the podcast, and give ratings on different platforms. Ask potential guests to spread the word about the podcast and feel free to share pre-produced material in the form of photos or videos that they can push out on their social channels. Join our online digital marketing course to acquire advanced knowledge on how to market your podcast. We can’t transfer all the information related to the marketing of your podcast here in this blog but in our online digital marketing course, we cover every aspect of it.
I hope that you now have a structured plan for starting your own podcasting channel and that you are also less terrified than before. Our online digital marketing course covers every aspect of starting and growing your podcast successfully. By enrolling in our online digital marketing course, you will learn everything you need to know in detail.
Read More – Future of Podcast Marketing.