Is Social Media Marketing Important for Your Business?

Have you ever wondered how and why is Social Media Marketing important for your business? Especially in times of crisis, many entrepreneurs want to save on as many corners as possible. The biggest victims of such rationalization measures are the marketing and sales departments. But savings are being made there, and future growth is also being foregone. Social media marketing in particular is an important part of any marketing strategy and should not be neglected. Statista projects that the Indian social media advertising market will reach US$960m by the end of 2022. Here are ten reasons why is social media marketing important for your business.

1. Social Media Marketing Brings Traffic To Your Website

The first reason why is social media marketing important for your business is that you don’t have to wait for people to find your website through Google. Social media platforms now account for a large portion of website traffic. Facebook and Pinterest in particular are very well-suited as traffic suppliers.

2. Effective Remarketing

The second reason why is social media marketing important for your business is that you don’t have to wait for users to search next time, you can actively address your target audience.

With remarketing ads, you can bring website visitors back to your website who have not yet bought anything. The costs of such remarketing ads are comparatively cheap.

3. More Conversions And Leads

The third reason why is social media marketing important for your business is that Social media marketing is also financially worthwhile. Social media traffic helps generate leads and sell your products. Because social media users not only want to be entertained, they are also interested in buying. The sales potential or the intention to buy differs from platform to platform.

4. Social Media Profiles Make You Look Authentic

The fifth reason why is social media marketing important for your business is that your presence in social networks makes you appear authentic and approachable. Social media can be used wonderfully to tell your customers more about your company and your products and to let them look behind the scenes. This gives your customers a better idea of ​​who you are and what they can expect from your products. This creates trust, which leads to them preferring to buy from you over the competition.

 

5. Better Discoverability

The fourth reason why is social media marketing important for your business is that most of the time, social media profiles appear relatively high up in Google search results. There are also many posts from social platforms in the image search, with Pinterest, in particular, being well represented there.

While the effectiveness of social media marketing can be proven with concrete numbers for the first four points, it is not quite so easy for the following reasons. However, this does not mean that they are not effective – on the contrary.

6. Social Media Uses The Principle Of Recommendation From Friends

The sixth reason why is social media marketing important for your business is that studies show that customers trust personal recommendations from friends or family members the most. Numerous social networks show what friends like, comment on, or share. So a customer who shares a post about your product or service works similar to a personal recommendation.

Learn Social Media Marketing With Skill Shiksha.

7. Social Media Strengthens Customer Loyalty

The seventh reason why is social media marketing important for your business is that Social media networks make it easier to keep in touch and connect. Once a user has liked you, you will appear again and again in their news feed. Simple and timely communication also benefits many customers. It is not for nothing that social media channels are now being used to communicate with companies. Direct contact at eye level also strengthens customer loyalty.

8. Social Media Marketing Helps With Positive Image Building

The eighth reason why is social media marketing important for your business is that with a suitable social media strategy, you can positively influence the image of your company. Because not only your customers but also potential employees will notice you. The pioneers on the web have long been recruiting their best applicants via social networks because the potential is huge.

From the outside, the step towards open communication on the Internet is always viewed positively, even if there is some criticism of individual products. The dialogue also sharpens the view of one’s own brand. Where complex tests and analyzes used to be carried out, users now share without being asked what they like about products and what they don’t. You usually don’t get market research data about your company that cheaply. So take this opportunity to tailor your offer better to customer needs. But users also evaluate how your company reacts to criticism. If you communicate problems openly and honestly, you create trust with your customers and further strengthen your image.

9. Feedback And Market Research Via Social Media

The ninth reason why is social media marketing important for your business is that you get direct feedback and impulses from your customers via social networks. There you can easily find out which products are popular, where there is room for improvement or whether there are gaps in the market. Of course, Facebook, Twitter, and Co. are also known for the fact that criticism is expressed there – but if your company is present there, you can have a say and solve the problems directly. You should also not underestimate the ideas of your customers. Customer pictures and experience reports can provide you with new ideas for the use or presentation of your products.

10. You Have Nothing To Lose

The tenth reason why is social media marketing important for your business is that some companies use fear of a shitstorm as an argument when asked why they don’t do social media marketing. But do you really want to forego all positive effects because someone might say something bad about your company?

Learn how to Leverage Social Media Outstandingly.

Social media marketing is a huge part of business and requires a lot of attention and a great deal of creativity. Social media content needs to be planned and created regularly to keep you relevant. Not every company can muster these human resources. In this case, learning how to do social media marketing yourself makes sense. Skill Shiksha teaches you all you need to know about social media marketing in order to grow your business. 

If you are still not using social networks for your marketing activities, you should definitely think about it. Because one thing is clear: social media applications are part of our everyday life.

Do you have questions about our online digital marketing course that teaches you effective social media marketing? Write to us at info@skillshiksha.com.